Podcast on Blog Advertising and More
Today, we talk with David Verklin, author (along with Bernice Kanner) of a new book, Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume. Verklin is CEO of Carat Americas, the world's largest independent media buying operation, and he talks about what's going on with the ad business and how it's likely to impact new media, especially the web, blogs and mobile hand-held devices.
You can listen directly -- no downloads needed -- by going here and clicking on the gray Flash player. You can download the file by clicking right there, and you can get a lo-fi version, suitable for dialup, etc., by going here and selecting "lo fi." And of course, you can get a free subscription via iTunes -- and why wouldn't you, really?
This podcast is brought to you by Volvo Motors USA. Music is "Nobody's Full," by the Opposable Thumbs.