Interview with Popular Mechanics

Glenn and I have been getting a lot of out of town visitors lately--this time it's Popular Mechanics editors, David Dunbar and Angela Diegel, who joined us for dinner. What do you do if you are like me--mechanically challenged to the point where installing a DVD player is considered a huge triumph and using a light kit to screw in a light bulb is your biggest victory? These experts have the answers.

They discuss how Popular Mechanics uses the web and their magazine to provide information to people with how-to clinics and articles that help both the novice like myself and those who are much more experienced expand upon their mechanical skills and understand how things work. They also tell us how their magazine holds the attention of scores of male readers (90% of their circulation) without sports or naked women. How do they do it?

You can listen directly by going here and clicking on the gray Flash player, or you can download the file directly by clicking right here. A lo-fi version suitable for dialup is available here. Better still, you can subscribe via iTunes, by clicking here.

This podcast is sponsored by Volvo at volvocars.us.