Today, we talk with David Verklin, author (along with Bernice Kanner) of a new book, Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume.
Verklin is CEO of Carat Americas, the world's largest independent media buying operation, and he talks about what's going on with the ad business and how it's likely to impact new media, especially the web, blogs and mobile hand-held devices. You can listen directly -- no downloads needed -- by going here and clicking on the gray Flash player. You can download the file by clicking right there, and you can get a lo-fi version, suitable for dialup, etc., by going here and selecting "lo fi." And of course, you can get a free subscription via iTunes -- and why wouldn't you, really?
This podcast is brought to you by Volvo Motors USA. Music is "Nobody's Full," by the Opposable Thumbs.
OK, I'm annoyed. There's no way on your podcast to figure out where you are in time. I'm listening to the Verklin interview, and I pause a couple of times because the interview's long and I've got stuff to do.
ReplyDeleteI lasted 'till just past the peg purgo stroller section, and like a damned fool, I clicked on the link to the book.
Listen to podcast, maybe go buy book, go back to podcast. Now, ya think I might be able to go back to where I left the podcast? Nope, not a chance.
Folks, there's NO CHANCE I'll go back to that podcast, from the beginning. And I'm so annoyed that I'm not buying the book. I'll make myself popular with my advertising exec friends by going out for drinks, and letting them talk shop, and I'll ask questions. In a few weeks or so, I'll go to amazon, and buy the book used for under 5 bucks.
BTW, you were mentioning nobody comlaining about the volvo car ad. When the law prof starts the ad, I just turn off the speakers for 30 seconds, then go back to podcast. I never hear the ad. Kinda like ignoring ads on webpages. I've trained myself to do that.
If I understand what James Griffin is saying, it's purely a function of those flash players not being very good - more suitable for a 2 minute video clip than a 30 minute audio file.
ReplyDeleteThe only strategy I can think of to deal with that is to list that last instead of first.
re: short ads in podcasts - I don't think anybody minds as long as they're pretty short. And if they get long, well, there's always fast forward.
James Griffin,
ReplyDeleteThanks for the feedback. I will pass the information along but you can click on the link to the book and open it in a different window and look at the book as you listen to the podcast.
Today I spent some time discussing the future of small town newspapers with a friend who works at one. We covered much of the information offered in this podcast. It was then interesting coming home and hearing it straight from the horse's mouth, so to speak. Thanks for the podcast.
ReplyDeleteHelen, you sound great. Even better than usual.
ReplyDeleteJames, try downloading the podcast and playing it in Windows Media Player, Quicktime, or whatever you use. You don't have to listen through that flash player.
Helen, you look nice. Nice site too. Impressive portfolio from what I can see. mmmm .... I will come again
ReplyDeleteSo, when can the vocal inflection- free transcripts, for ALL
ReplyDeletepodcasts, that luddites might entertain be expected?
85cc免費影片85cc免費影片sex520免費影片免費 a 片85cc免費影片台灣論壇免費影片免費看 aa的滿18歲影片85cc免費影片線上觀賞免費Ａ片線上免費a片觀看a片免費看小魔女免費影城A片-sex520aaa片免費看短片aaaaa片俱樂部sex888免費看影片sex520免費影片sex免費成人影片馬子免費影片免費線上a片成人圖片區18成人avooo520sex貼片區臺灣情色網線上免費a長片免費卡通影片線上觀看gogo2sex免費 a 片sex520免費影片援交av080影片免費線上avdvd免費 aa 片試看,成人影片分享後宮0204movie免費影片免費線上歐美A片觀看sex888影片分享區微風成人av論壇plus論壇自拍情色0204movie免費影片aaa片免費看短片免費色咪咪影片網aaaa彩虹頻道免費影片日本 avdvd 介紹免費觀賞85cc免費影城5278論壇倉井空免費a影片bbs x693 com sex888a片免費觀賞sexy girls get fucked吉澤明步彩虹頻道免費短片sex520-卡通影片台灣情色網無碼avdvdaaa影片下載城彩虹頻道免費影片 sex383線上娛樂場一本道 a片 東京熱情色影片彩虹成人avdvd洪爺影城高中生援交偷拍自拍限制級色情 片
ReplyDelete視訊做愛視訊美女無碼A片情色影劇kyo成人動漫tt1069同志交友網ut同志交友網微風成人論壇6k聊天室日本 avdvd 介紹免費觀賞UT視訊美女交友..........................
ReplyDelete0401 視訊美女168 視訊美女168 視訊美女五分鐘護半身視訊美女視訊美女34c五分鐘護半身視訊美女99 視訊美女主播 500 點99 視訊美女主播 500 點888 視訊美女聊天室888 視訊美女聊天室視訊美女 live0204視訊美女 live0204173liveshow 視訊美女173liveshow 視訊美女0401 影音視訊美女聊天室視訊ggo0401 影音視訊美女聊天室gogogirl 視訊美女gogogirl 視訊美女av080 toav080 to
ReplyDelete