Sunday, November 13, 2011

Is "Forever Lazy" the Future of Adult Americans?

Has anyone out there seen this ridiculous commercial for "Forever Lazy" that advertises adult fleece pajamas made to keep you warm while you loaf in the house or even outside? I saw it this afternoon and really wondered about the future of Americans. Yeah, I know we already have the Snuggie but this just goes one step further and it is the ad and the way that people are portrayed that brings home the message that resting on your laurels and living the "lazy" way is the best method to dealing with the economy as it is today: by just throwing on your fleece PJs and tuning out the world.

The ad says that you can wear these pajamas rather than turn up the heat to save money. There are also clips of dad "doing what he does best," sleeping on the couch. The fleece "one piece" looks like something a baby would wear, complete with a flap to go to the bathroom. Is this the future of adults in this country? A future where the populace spends their time sleeping and loafing at home rather than working, being infantalized by a nanny state government and wearing this contraption because they are too broke to afford heat and too lazy to fight back? That's a depressing thought. Or maybe it is an ingenious way of "going John Galt?" Or are people just cold? What do you think?

Cross-posted at PJ Media Lifestyle blog.


Blogger Cham said...

People used to wear one-piece long johns with a flap in the back, because they couldn't afford heat. I'm not big on one piece clothing but if this will keep otherwise cold people warm I don't see an issue. Wear whatever you want. I suspect after a long day at work, or any activity one should be able to lie on the couch and relax, and do it in a snugly one-piece fleece costume if the choose.

3:44 PM, November 13, 2011  
Blogger kenlowder said...

After the coming Great Collapse, having something like that to keep you warm might be a good idea. Keeping your prepared heat signature low so the mobs can't see what you have heat might be a good thing. Even if the grid isn't down, it just might be to expensive to use. By the way I like those red Jammie's of yours, lol

4:17 PM, November 13, 2011  
Blogger Der Hahn said...

hmmm, I'm old enough to remember when people were supposedly 'cocooning' back in the 1990s, and this sounds suspiciously similar.

4:55 PM, November 13, 2011  
Blogger Dr.Alistair said...

reminds me of fan zappa's pajama people.

6:18 PM, November 13, 2011  
Blogger Zorro said...

Helen wrote: "The ad says that you can wear these pajamas rather than turn up the heat to save money."

S/b: "The ad says that, to save money, you can wear these pajamas rather than turn up the heat."

Misplaced prepositions can be silly. You do not save money by turning up the heat.

English majors with OCD. We are just so much fun.

6:24 PM, November 13, 2011  
Blogger Zorro said...

Or, if you prefer:

"The ad says that you can wear these pajamas, rather than turn up the heat, to save money."

8:08 PM, November 13, 2011  
Blogger Zorro said...

This comment has been removed by the author.

8:09 PM, November 13, 2011  
Blogger DADvocate said...

TV commercials don't seem to reach me very well. Most I can't remember. The others, I end up not wanting to buy their product because I hate the commercial. The few commercials I like, few actually influence me to try a product. Most mad men don't have a clue.

8:36 PM, November 13, 2011  
Blogger Dr.Alistair said...

i mute the audio of commercials to reduce their effect. i can ignore the visual aspect by turning my head.

for years i avoided tv entirely, but my wife likes english tv dramas and so we spend some evenings in front of the box, and the mute strategy, while irritating my wife initially, has become an accepted part of our evening's viewing.

7:16 AM, November 14, 2011  
Blogger Ern said...

Of course, there's the obligatory swipe at men by claiming that Dad is "doing what he does best" by sleeping on the couch.

8:12 AM, November 14, 2011  
Blogger br549 said...

I have not viewed a TV commercial in its entirety since the advent of the remote control. I flip until I find programming instead of a commercial. Has anyone noticed, by the way, how commercials are "synched" these days? Odds are if a commercial comes on the show you are watching, there will be a commercial on almost everywhere else at the same time.

Sorry, I'm always chasing rabbits. One of the rewards for having ADHD. Why stay on task when you can wander anywhere?

10:28 AM, November 14, 2011  
Blogger SGT Ted said...

The hard working man of the house has always been portrayed as happiest when he can get a nap on the couch or in his recliner, or partaking in some other lazy activity to relax.

Nothing new here.

10:42 AM, November 14, 2011  
Blogger Cham said...

No, no, no, you don't get it. It's TV land where the American family has a twisted set of values and culture. Dad does nothing but lay on the sofa, watch TV and be lazy, with two exceptions: 1) The bills need to be paid or cable TV service needs to be order, in which case he sits at the computer while his incapable wife pats him on the back when he refinances or orders the cable service or 2) He's talking to the neighbor about how he smartly purchased a $50K truck which gets 4 mpg, perfect for taking the family to the park.

Now if you are a middle-aged female you only have one life objective, that is the satisfaction and safety of your family. Primarily this means choosing unhealthy prepared food options loaded with fat and sugar to serve in your suburban kitchen to your kids and husband, none of who can seem to prepare their own microwavable food, good thing your family has you. Also, if a woman is selecting a car to buy the primary decision will be centered around the comfort and safety of her children, what she want in a car doesn't matter.

However, in the event that both men and women enter their senior years in TV Land everything changes. The lazy men and maternal women suddenly start mountain biking, kayaking, hiking and running road races.

TV Land is a parallel universe to reality.

11:01 AM, November 14, 2011  
Blogger SGT Ted said...

The lazy men and maternal women suddenly start mountain biking, kayaking, hiking and running road races.

But, only during their menstrual cycles or if they've had some Vialis.


11:27 AM, November 14, 2011  
Blogger Joe said...

Trying to use commercials as a proxy for anything is a bit absurd. Think of the most absurd product and someone, somewhere is probably trying to sell it.

11:35 AM, November 14, 2011  
Blogger Cham said...

During a menstrual cycle on practices their ballet. Try to keep up.

11:40 AM, November 14, 2011  
Blogger Ern said...

What do you think?

I think that I'm very happy not to have a television.

3:44 PM, November 14, 2011  
Blogger Dalrock said...

I just watched the commercial for the first time with the volume up. I had always assumed the man headed for the restroom was at a train station. I'm not sure being at a sporting event is any stranger though.

What has always struck me about these commercials is how unmanly the men are. Even worse than being lazy, they are typically incredibly feminized.

5:54 PM, November 14, 2011  
Blogger Amy Alkon said...

Slightly sexier than a burka.

9:13 PM, November 14, 2011  
Blogger SGT Ted said...

Well, maybe the coordinated girls do ballet, but I am sure I saw the others hiking, jogging, bicycling and laughing and smiling during their period.

The laughing and smiling should have given it away as fake though.

9:20 AM, November 15, 2011  
Blogger Ken Green said...

Did you see the stereotypes in that commercial? The men are either playing video games, or, more often, laying out like vegetables. The women are studying, working, doing things.

What garbage.

11:22 AM, November 15, 2011  
Blogger Doom said...

Sad, really. While my undiagnosed untreated heart failure kept me grounded, forcing me to live that sort of life often, I still made it half way through engineering school, saw to my move halfway across the country and into buying my first home, and even down a serious white water rafting trip that saw me in wall to wall flood stage class 4 rapids. Now that it is being treated, I am finally figuring out how to make life work much better, on my terms, in real ways. I couldn't imagine wanting to live like a gimp. Sad.

Well, hup, I've got... things to do. And they don't involve pajamas. Get to it. Go, go, go!

4:12 PM, November 15, 2011  
Blogger DADvocate said...

Can't remember having a pair of pajamas since I got out of high school over 40 years ago. Gym shorts or sweat pants during winter and a t-shirt are all I need, or less.

4:42 PM, November 15, 2011  
Blogger TMink said...

I think the snuggy thing is for those who are furry curious.


11:14 AM, November 18, 2011  
Blogger JosephineMO7 said...

They have snuggies on kids woot today. A 2 pack for 5$. I bought 3 camos and a princess set. My kiddos are notorious for kicking their blankets clear off their beds so I figured this would be a good way to keep them warm for the winter months without having them in full on baby jammies(with drop seat, yeach). I only wish they had baby snuggies. I would have bought the 1&1/2 year old many.. I, however, wear real nighty nights to bed.

2:16 PM, November 18, 2011  

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